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"Feed the Kids" Summer Telethon

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Citizens Bank Foundation & Giant Eagle Team Up for "Feed the Kids" Summer Telethon to Help the Food Bank
Matching Grant & Donated Food Will Help Feed Kids Missing School Meals

Pittsburgh, PA (May 22, 2013) – Citizens Bank Foundation and Giant Eagle have teamed up with KDKA-TV2 to help feed children at risk of hunger during the summer when they don’t have access to school meals. KDKA Channel 2 will host the "Feed the Kids" Summer Telethon on Wednesday, May 29 from 4 pm – 8 pm. All proceeds benefit Greater Pittsburgh Community Food Bank.

The public is asked to call KDKA’s phone bank (412-575-2300) where volunteers from Giant Eagle and Citizens will answer phones and take donations. Citizens Bank Foundation has offered to match all donations up to $50,000. Donations will also be accepted online at kdka.com.

"Citizens Bank is pleased to underwrite the Feed the Kids Summer Telethon," said Daniel K. Fitzpatrick, president of Citizens Bank for Pennsylvania, New Jersey and Delaware. "When children go hungry it is difficult for them to learn, grow and thrive. At Citizens Bank we believe no child should go hungry and that is why we've partnered with Greater Pittsburgh Community Food Bank and other western Pennsylvania food banks to help raise community awareness and funds to address this critical issue."

In Pennsylvania, 500,000 low-income children are able to receive nutritious meals through school breakfast and lunch programs. But when school is out for the summer, parents find themselves having to provide many more meals, sometimes more than a very tight budget can accommodate. While summer food programs exist, there are too few sites to accommodate the demand and transportation issues prevent 80 percent of eligible children from taking advantage of them.

"We are grateful to have this opportunity to reach a television audience so that we are able to make the most of these matching funds from the Citizens Bank Foundation and feed as many children as possible," said Lisa Scales, CEO of the Food Bank. "And Giant Eagle, one of the Food Bank’s most active partners, continues to donate thousands of pounds of critical food like meat and fresh produce. This generosity is very much needed at this time of year, and very much appreciated."

With hard economic times persisting for so many, the added stress of children going hungry in the summer makes this a time for the Food Bank to collect, purchase and distribute extra food. More than one thousand new households are showing up at food pantries in the Food Bank’s network each month.

Costs of food and fuel have risen and government support has decreased, leaving the Food Bank in need of more funds to continue its current level of service over 11 southwestern Pennsylvania counties. ###